The Elite Club of Luxury Travellers

About us

Meet the Team

Board of Experts

At The-Guest Club, we believe in the power of collaboration and expertise to drive innovation and excellence in the hospitality industry. Our esteemed Board of Experts comprises a diverse and accomplished group of professionals who bring extensive experience and insights from finance, software development and the hospitality industry. Together, they guide our mission to empower global luxury hospitality through personalised and innovative digital solutions.

Patrick Ruh – Finance Expertise

Leading our board in the realm of finance is Patrick Ruh, a seasoned financial strategist with over 20 years of experience in the luxury real estate and finance industry. Patrick has a proven track record of driving financial growth and maximising profitability. His expertise in financial planning, budgeting, and risk management provides invaluable guidance for The-Guest Club's financial decisions, ensuring our long-term success and sustainability.y arrive.

Benjamin Massa – Software Development

Benjamin Massa of EDANA.CH, a visionary digital strategist with many years of experience in the technology sector. Whith his team of software architects and developers, he heads our software development efforts. As the project director, Benjamin's passion for innovation and deep understanding of emerging technologies drive our team to create cutting-edge solutions and user-friendly interfaces for The-Guest Club app. His leadership and his team's technical expertise ensure the development of a robust, scalable platform that delivers unparalleled value to our users while prioritising strong data security and privacy strategies.

Ruth Knoepfel – Hospitality Industry Leadership

Guiding us in the hospitality sector is Ruth Knoepfel, a respected figure with over 30 years of experience in hospitality management and operations. Renowned for her expertise and deep-rooted connections within the industry, Ruth brings a wealth of valuable relationships and strategic partnerships to The-Guest Club. Leveraging her extensive networks, Ruth plays a pivotal role in forging alliances, securing collaborations, and opening doors to new opportunities within the hospitality landscape. Her unparalleled connections are a cornerstone of The-Guest Club's growth strategy, enabling us to confidently navigate the industry landscape and establish ourselves as a trusted partner among facilities and hospitality industry professionals.

Sofia Rodrigues – Founder & CEO

She is the driving force behind The-Guest Club. With a background that seamlessly blends academia and hospitality, Sofia has dedicated her career to advancing luxury hospitality experiences. Starting her hospitality career at the age of 16, she brings over 25 years of industry experience. Educated across prestigious institutions in Portugal, Switzerland, the UK, and the US, she holds a Bachelor's in Hospitality and Tourism Management, a Post-Graduate Diploma in facilities Operations Management, and a Master's in Education. Currently pursuing a doctoral degree in Luxury Business Management, Sofia combines her extensive academic knowledge with practical expertise. Her journey, shaped by professional experiences in luxury airlines and five-star hotels, fuels her mission to redefine luxury hospitality and inspire the next generation of industry leaders to transform guest experiences without jeopardising traditional expectations with digital advancements.

Björn P. Ruh- Junior Experience Analyst

Our Junior Experience Analyst, Björn, offers a unique and playful perspective on little guest experiences, drawing from his natural curiosity and eye for detail. His fresh and genuine insights help ensure that luxury services delight little guests.

Get ready with us

Join our Selective Board of Experts

Together, our Board of Experts represents a formidable force driving The-Guest Club forward on its journey to revolutionise the hospitality industry. With their collective wisdom, expertise, and passion, we are poised to create innovative solutions, forge strategic partnerships, and redefine the standard of excellence in personalised hospitality services.

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