Sofia Rodrigues – Founder & CEO
She is the driving force behind The-Guest Club. With a background that seamlessly blends academia and hospitality, Sofia has dedicated her career to advancing luxury hospitality experiences. Starting her hospitality career at the age of 16, she brings over 25 years of industry experience. Educated across prestigious institutions in Portugal, Switzerland, the UK, and the US, she holds a Bachelor's in Hospitality and Tourism Management, a Post-Graduate Diploma in facilities Operations Management, and a Master's in Education. Currently pursuing a doctoral degree in Luxury Business Management, Sofia combines her extensive academic knowledge with practical expertise. Her journey, shaped by professional experiences in luxury airlines and five-star hotels, fuels her mission to redefine luxury hospitality and inspire the next generation of industry leaders to transform guest experiences without jeopardising traditional expectations with digital advancements.